There was a time not so long ago when Black Friday meant waiting in line outside of a big-box store, the sky dark and your belly full of Thanksgiving turkey, hoping that a stampede wouldn't ensue when the employees finally opened the doors. Although in-store deals still exist, the majority of today's Black Friday shoppers make their purchases online from the comfort and safety of home.
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In 2020, the number of online shoppers jumped nearly 22% compared to the previous year, according to Adobe Analytics. Consumers spent $9 billion at online retailers on Black Friday, making it the second-biggest online shopping day in U.S. history. Experts are predicting that Americans could shell out even more cash on holidays gifts and decorations in 2021.
What to Expect on Black Friday and Cyber Monday 2021
This year, Black Friday falls on Friday, November 26th (the day after Thanksgiving) with Cyber Monday taking place on Monday, November 29th (the start of the following week). But the so-called shopping holiday is no longer limited to just one or two days—it's evolved into an entire season of money-saving deals. In the weeks before and after Black Friday, you can score savings on everything from smart home devices to Dutch ovens and craft cutting machines.
Ongoing labor shortages and shipping delays are being met with increased consumer demand, which is expected to lead to supply shortages, longer delivery times and higher prices. For these reasons, it's best to start your holiday shopping early this year. Due to the COVID-19 pandemic, many families spent the holidays apart in 2020 and are eager to get together this year to celebrate. This means they're also likely to spend more on travel, gifts and entertaining essentials to make this holiday season particularly special.
How to Shop Pre-Black Friday Deals Right Now
Online retailers tend to start rolling out holiday deals in October, but not all sales are given the pre-Black Friday label. Avoid delivery delays by shopping the sale sections of your favorite online retails now, and be sure to bookmark this page as it will be updated regularly with the latest Black Friday and Cyber Monday deals—before and after the official dates.
In the meantime, cross items off your holiday shopping list by perusing the sale sections of these popular online retailers:
Amazon Epic Daily Deals: The online mega-retailer recently launched its earliest-ever pre-Black Friday deals. Although the deals change daily, the sale is expected to run through the New Year. Enjoy savings across every category, from seasonal decor to small kitchen appliances and smart home devices.
Rollback at Walmart: Walmart's Black Friday landing page is now live, but shoppers are encouraged to "check back later." The retail giant will once again run its 'Deals for Days' promotion—last year, Black Friday sales occurred on six different days throughout November. In the meantime, you can shop Rollback markdowns or browse Walmart's Top-Rated by Kids Toy List to discover the year's hottest playthings.
Nordstrom Sale and Clearance: Nordstrom's Black Friday Deals page provides a sneak peek at what's to come, promising discounts on footwear from Hunter, UGG and Tory Burch, outerwear from The North Face and jeans from AG, just to name a few. Black Friday online shoppers will also receive free standard shipping and free returns with no minimums. While you wait patiently for the deals to roll in, you can check out Nordstrom's hub for Holiday Gifts, which offers ideas for everyone on your shopping list.
Wayfair Sale Hub: In 2020, Wayfair offered up to 80% off its homewares during Black Friday. Just how steep this year's savings will be remains to be seen, but the Sale Hub is always loaded with irresistible deals. Wayfair's 2021 holiday gift guide is a handy resource that's broken down by personality type, making it easy to find something special for the vinyl record lover, home decor enthusiast or home chef.
Bed Bath & Beyond Deals and Steals: Bed Bath & Beyond's Black Friday landing page is now live, although not yet updated for 2021. Shoppers are prompted to join the retailer's email list to stay up-to-date on Black Friday specials and nab the "best coupon of the year."
The Container Store Deals and Discounts: There's no information yet on The Container Store's Black Friday plans, but the sale section is a great place to shop for discounted products in the meantime.
Cost Plus World Market Sale and Clearance: The Black Friday landing page for World Market teases deals on holiday gifts, home decor, furniture, rugs and more. The retailer's gift hub is a fantastic source of inspiration, allowing you to filter products by recipient, price, occasion and more.
Sur La Table Latest Sales: Sur La Table's Anniversary Sale is taking place from October 7th to the 19th—be sure to check out our roundup of the best deals from the can't-miss sale on kitchen and entertaining essentials.
Food52 Latest Sales: Every Friday until Thanksgiving the retailer is promoting special one-day offers dubbed 'First Dibs Friday.' They've also put together a section called All-Stars on Sale, where you can shop curated cookware and design finds at discounted prices.
Saks Fifth Avenue Latest Sales: Saks Fifth Avenue's Friends and Family Sale just ended, but there are still luxury deals to be found in the sale section.