The History of the Twix Candy Bar

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While browsing through the retail confectionery aisle, you come across the classic chocolate candy bars like Hershey's, Butterfinger, 3 Musketeers, Milky Way, Snickers, M&Ms and Twix. Until fairly recently Twix was an uncommon name across the world, but now in many countries you can find this delicious combination of cookie caramel, and milk chocolate at candy stores and convenience stores everywhere. The history of Twix bars will not only educate you, but it will make you want one before the article is even finished.


Geography and the Twix Candy Bar

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The Twix chocolate bar was first released in the United Kingdom. Before it came to the United States, Twix was named the "Raider" candy bar. This name was used all throughout Europe until 1991 when Mars, Inc. did a complete overhaul and used the name Twix all over the world. The new name stuck as sales increased for this popular candy bar.

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United States History

In 1979, the Twix bar was officially released in the United States. The United States never used the name "Raider" and Twix has always stuck. The biggest highlight that made the candy so popular was the two Twix bars as opposed to one. Consumers thought they were getting more and enjoyed this creation, partly for that reason. In 1995, the Twix bar received a popular spin-off known as Twix ice cream. Twix ice cream can still be found in grocery stores today.


Types of Twix Bars

Throughout its long history, the Twix bar has gone through many limited editions and spin-offs of the original creation. In 1990 the Cookies and Cream Twix replaced the caramel with cookies and cream. In 1991 the Triple Chocolate Twix featured chocolate in the caramel and the cookie bar as well as the outer coatings. Hungry eaters have reveled in the King Size Twix since 1994, which features four Twix bars instead of two. One of the newest Twix bars is the Twix Java, a coffee-flavored Twix creation.


Peanut Butter Twix

One of the most popular Twix spin-offs is almost in a candy category of its own. The Peanut Butter Twix was originally released in 1983, only four years after the first Twix bar came to be. The popularity quickly caught on and the Twix Peanut Butter bar was manufactured until 1997 when it was taken out of production. The bar was brought back three years later and still sells today along with the Twix PB, a peanut butter bar with a chocolate cookie instead of the original vanilla one.


Ad Campaigns for Twix

Twix has gone through some memorable ad campaigns throughout the years. Old Twix jingles used to air in the UK that talked about the great mix of tea with Twix. The United States took a different approach to the ads, with a emphasis on the catchphrase "Two for me, none for you." The ingredients were highlighted with "It's all in the mix," and one of the oldest Twix ad slogans is "Chew it over with Twix".



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