Now for the most important part: Pictures! Here are three quick tricks to make them photograph well:
(1) In your photo editing software, dial up Brightness and Contrast. Brightness will make photos pop more in your friends' Facebook news feeds (and that's what matters, right?). Contrast makes the lines cleaner.
(2) Add Saturation -- not too much unless you want a seriously psychedelic pumpkin!
(3) Play with Lightness. Non-professional photographers don't have flawless lighting; this is our work-around.
You can use Photoshop if you have it, or download a free photo editing software such as Paint.NET.