What Is a Gondola in Merchandising?

A gondola is a shelving unit used in retail spaces.
A gondola is a shelving unit used in retail spaces. (Image: Jupiterimages/Creatas/Getty Images)

A gondola is a type of shelving unit used in retail spaces like stores and supermarkets. It's free standing; unlike fixed wall shelving, it can be taken apart and moved to suit changing floor plans

Shape Varieties

Gondolas come in a variety of shapes and sizes. The standard unit consists of a base shelf with vertical tracks. Other fixtures, like separate shelving, latch into the tracks, so that the space can be customized. The shape of a gondola will be dictated by the product being sold and its eventual placement space. Clothing requires different fixtures than packaged goods. Perishable food requires a separate style of gondola that provides refrigeration.

Product Arrangement

Once it's put together, a gondola needs to be organized neatly. If a promotion consists of only one product, shelves or hooks should be loaded neatly. Messy displays turn customers off, which will leave the merchandise unsold.


When using a gondola as a special feature, and not a standard store shelf, organize by theme. Group similar merchandise together. It makes no sense to pair a car seat cover display with a gondola of toys intended young children. For example, a customer who comes to a store looking for power tools will not likely buy exotic cat toys on impulse.

Related Searches


Promoted By Zergnet


You May Also Like

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!