One thing a customer wants when she enters a kitchen showroom is the "wow" factor. The cabinet company can be the best in the world, but if the customer cannot picture her ideal kitchen, she will go elsewhere until she finds what she is looking for. Many kitchen showrooms offer a unique design and value in the products they show, along with great service, but integrating some specific features in your displays will help sustain long-term, repeat customers that refer others.
Offer Different Styles
Feature various styles of cabinets, colors and themes of kitchens. The Johnson and Johnson Company located in Manchester, Britain, offers much variety with an online kitchen showroom along with a 50,000 square foot physical store featuring 50 kitchen displays. Each customer wants to visualize the styles, features and benefits of the contemporary or modern style cabinets, the classical look or the traditional style. It would be difficult to show every door style, so offer a few display areas featuring some styles and have a wall of removable cabinet doors with the various wood options, trim and hardware. Customers can then take the individual cabinet doors into the showroom to visualize their style choice.
Use Islands and Peninsulas
Islands and kitchen peninsulas are popular consumer preferences and should be shown in your displays. Stand-alone islands, two -ier islands that can offer a snack bar or multilevel islands with or without appliances or sinks are some of the choices to showcase. Be creative. Some islands offer the traditional cutting board with the culinary utensils hanging over top; others are more contemporary, sleek islands with built-in computer work stations or entertainment centers or a magnificent home bar.
Display various countertop choices like laminate, tile, solid surface and granite, featuring unique and inviting colors.
Show Special Accessories
Display the extra options for customers. Having a visual of these items leads them into the purchase. The special accessories can include pantries with slide-outs, desks, full extension and self-closing drawers, lazy Susans, wine racks, appliance garages, bread drawers, tilt-out drawers, columns, trim and other custom features, and crown molding with insert inlays to match the countertop.
Other special equipment to showcase are the appliances. Include one or two of your displays with fully operational refrigerators, stoves and dishwashers.
Also feature special lighting in your showrooms and flooring choices (including wood, tile and carpet). The more you make the showroom look like a real kitchen, the better the consumer can make choices.
Make Them Feel at Home
Supply qualified designers that offer a friendly approach to their customers and not a hard sale. Choosing cabinets, countertops and kitchen accessories and designing the kitchen specific to the consumer's needs will require patient, outgoing and friendly kitchen designers.
Bake cookies and bread to create a pleasant, warm and comfortable atmosphere and so the customer can see the kitchen in action.
Keep soda and coffee on hand for customers, along with toys and coloring books available for kids while the parents browse.
- Photo Credit Susan Serra, CKD/flickr.com/creativecommons
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