How to Sell an Antique Wrought Iron Fence
Research and compare prices for wrought iron fences in both local and national areas. Call local salvage yards. Check online prices by doing keyword searches. Email national auction houses to check prices realized for antique fences in specialty catalogs.
Compare the number of sections, condition and attractiveness of design of the fence being sold to those researched.
Determine if the fence being sold has something unique about it, such as a carved animal figure ornament in the design. Unique elements can increase overall value significantly.
Taking all of the above research and factors into consideration, along with the original investment in the fence, determine a value for each section of the fence, and a total value for all. Once a price has been established, add an additional 20 to 30 percent to the asking price. This will give you room to lower the price during negotiation or to reduce the price later if unsold.
Based on what was learned in the research, create an ordered list of the best avenues to sell the fence, i.e. auction house, newspaper ad or online auction.
Begin the selling process with the first choice on list.
Provide information to the potential buyer if requested. Offer information or photographs to them beyond what is asked for, such as the research that has been done on the fence itself and on comparative prices. Buyers are impressed with knowledgeable sellers.
Be enthusiastic about selling the fence. Promote the history and beauty of the fence. Buyers are drawn to sellers who are optimistic and enthusiastic.
Negotiate--be prepared for offers that are well below the asking price. Do not be insulted. Make a counter offer. When an offer is made, always counteroffer with something lower than the original asking price, even if it is only $20. People who like to negotiate feel good when a seller reduces a price even minimally. Holding firm can make them feel manipulated and powerless during the negotiating process.
If the negotiation stalls, offer free delivery or other compensation.
If selling directly is difficult, the best way to sell an antique wrought iron fence is to put it at a local public auction with a reserve to protect the investment.