Personalized items give people the opportunity to add something special to their gifts, which makes them a popular alternative to off-the-shelf gifts. You can turn the popularity of personalized items into a money-making venture.
Choose a Class of Items
You can personalize everything from T-shirts to coffee mugs and jewelry, but the equipment and material cost go up with every type of item you personalize. Custom T-shirts require silk screen printing equipment, which ranges from fairly affordable to extremely expensive, and it also requires inks and a steady supply of T-shirts. Custom coffee mugs usually call for sublimation heat transfer presses to work in any kind of volume. By picking one niche to start in, you limit your upfront costs and risks.
Once you select a niche and purchase the equipment, you still need a supplier for your T-shirts, mugs or the item of your choice. Since paying retail for those materials requires you to charge your customers prohibitively high prices, you need a wholesaler. According to "Entrepreneur" magazine, most small businesses purchase bulk supplies from distributors, and you can probably find one in your area.
Marketing and Sales
Because this industry is densely population, you can't simply say you offer personalized and custom items and expect business to appear. Set up a website and do some marketing to reach your target customers. You can work through an existing e-commerce platform, as they often prove easier to set up and give you access to an existing customer base. Although these platforms deal with the problems of payment processing and managing information technology, you do give up a measure of control and usually pay a percentage in commissions. To attract customers to your storefront, expect to purchase advertising space on other sites or through a pay-per-click advertiser. You can also encourage customers, friends and family to spread the word for in-person transactions.
- Photo Credit MASH/Photodisc/Getty Images
How to Make Money on eBay Selling Walmart Items
Your local Walmart carries all kinds of items that are good sellers on eBay. You might be thinking, "Why would anyone buy...
How to Start a Gift Personalizing Business
Personalized gifts are a popular choice for anyone who is looking for creative ways to express gratitude or love. Whether engraved or...
How to Get Into a Personalized Items Business
A personalized item business creates goods that are customized with a name, message, logo or picture. Wedding showers, baby showers, and birthday...
How to Make Money Selling Personalized Items
Personalized items are popular gifts, and some like to decorate their homes with them as well. All types of products, from vases...
How to Start a Personalized Party Favor Business
From weddings and bachelorette parties to birthday parties and bar mitzvahs, personalized party favors are a fun way for hosts to express...
How to Start a Home-Based Personalization Business
Most of us love getting promotional items, stamped with the name of a charity, event, business or author. But someone has to...
How to Make Your Own Mini Vending Machine
"...the first vending machine invented was actually on the drawing board of the mathematician Hero, who featured among other inventions, a coin-actuated...
How to Sell Embroidered Items at a Craft Fair
Mall shops have their appeal and discount stores draw bargain hunters. However, craft fairs, including bazaars, shows and festivals, are beloved by...
Machines That Can Personalize Things
Personalizing items that you own is a fun hobby and can also be necessary for labeling what is yours, if a lot...