Everything rises and falls on the effectiveness of communication. Communication has the ability to confuse, clarify, encourage, instruct or teach. Verbal communication can be seen in daily life when you listen to the evening news, interview a client or tell your children to be home on time. Verbal communication is the beginning of the communication process, followed by nonverbal communication that validates or contradicts the verbal communication.
One of the primary purposes of verbal communication is to inform. Verbal communication is used daily to teach in the classroom or tell your spouse that you’ll be home late from work. It’s also used in business and technology to educate on a variety of topics from updates to new policies and procedures.
Verbal communication is used to clarify when there is a misunderstanding or not enough information provided. This is typically seen in group communication and in large organizations where information can easily get lost in the channels or can be misunderstood when it’s communicated. Verbal communication can also help clarify nonverbal communication. You may do something that isn’t perceived correctly, and you’re able to clarify what you really meant with verbal communication.
When something isn’t being done correctly or is being done ineffectively, verbal communication is able to correct the wrong and make it right. This is obvious in a school classroom or a home situation where a student is performing an action incorrectly and the teacher or parent corrects the performance to show the correct way. This is also seen in public relations when a controversy or accusation arises within an organization.
Verbal communication is a medium that provides feedback. Feedback is essential in any relationship, family or organization to function properly. Feedback is the ability for individuals to give their verbal opinion and experience with the purpose of improving systems, policies and relationships.
Power of Influence
Verbal communication has the power of influence. This is best demonstrated by the president of the United States. When he makes a speech, the entire world is watching, listening and responding to his verbal communication. On more common levels, the power of influence is seen between father and son, boss and employee and clergy to his congregation. What someone says can have a deep affect on his subordinates.