Games to Play for Promotion Ideas

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Promotional games are a great way to promote your company to potential customers. Learn about games to play for promotion ideas with help from a business communication coach and trainer in this free video clip.

Part of the Video Series: Marketing & Advertising
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Video Transcript

I'm Di-Anne Di Re, your public communication coach and trainer. Today, I am going to give you ideas on some games to play for your promotion. Promotional games are a great way to promote your company to potential customers, are a great gift idea for current clients and provide a way to get employees excited about a new product or service that your company may be offering. These games can be built from simple and inexpensive concepts and will help put your company one step ahead of the competition. Before any promotional campaign, plan a powerful marketing promotion. In order to create a successful promotion, proper planning is key. Here are six key ingredients for developing a winning strategy and when you address each one you'll have a plan for a promotion that will accomplish your business goals. Number one, clearly define your goals for the promotion. You know what your objective is, so make sure this purpose is stated clearly when planing your promotion. Whether you want to increase sales, create brand awareness or something else entirely different, it won't happen unless you plan on it. Number two, focus on your target audience. In any marketing plan, it is extremely important to know and understand who your target audience actually is. Define your ideal target customer group in terms of gender, age, hobbies, pass times and then create a promotion that would really speak to them. Number three, establish a budget. Establishing a budget for your promotional goals is very important. It will keep you from focus on your overall goal. The last thing you want is to spend more than necessary. Number four, choosing your promotional theme. It is important to create a consistent theme for your promotion campaign. Everything from marketing materials to event attractions to the games you play to your promotional giveaways all add to your theme and bring your promotion to life and have fun and have fun doing it. Number five, plan how you will distribute your promotional products. How you distribute your promotional giveaway items is just as important as what you are distributing. For example, you can mail logo imprinted promotional giveaway items to your existing customers to secure customer loyalty or to set up a booth at a fair or trade show to gain new leads. The options for distribution your trade show promotional products are endless. Don't hesitate to be creative. Number six, order logo imprinted promotional products. Now that you have a road map to success, it's time to start planning. Order a logo imprinted promotional items, you can search promotional giveaway items by type, theme or a price to make it easy for you to build a promotion within your guidelines. With the proper planning and some creativity, your promotion will be a hit. Promotional games are a fun and effective way of branding your company name. Promotional games will bring a smile to the faces of your customers, colleagues and clients. People will remember your company name while they enjoy playing. Also, custom imprinted games can bring welcome traffic to your booth when used as trade show giveaways. The secret to effective trade show marketing is to use techniques that gather a crowd which naturally attracts an even larger crowd. Give trade show participants an opportunity to spin the wheel, with a floor model price wheel in exchange for filling out a contact card. Customize your prize wheel so that every participant wins something. Scratch off cards can be used to increase booth traffic at a trade show. Use scratch off cards as a scratch and win promotion or as a reward. They are fully customizable, they are allowing you to create a unique promotion depending on your event, budget and marketing goal. Another one is toss and win. It's a fun filled portable customizable game for contestants of all ages and skills and toss and win includes six bean bags and no assembly is required. Another game could be mini-Plinko. It's a fun filled action. This lightweight game is great for trade shows, unexpected twists and turns make this fun game for all to play. Plinko boards are a fun way to drive traffic to your trade show booth and hand out sample logo imprinted merchandise, customize coupons, give certificates and memorable prices to convention attendees. Now that you know how to have a powerful marketing promotion plan and choices of games to play when you are promoting your business, you will be ready to create a marketing campaign that can be successful. Once again, I'm Di-Anne Di Re, your public communication coach and trainer. Thanks for watching.


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