Brand Launch Ideas
Launching a new brand in any market takes creativity and moxie that most new companies feel challenged to muster. Getting your brand out in the public consciousness from the start can generate years of sales and build loyal customers. The best way to find an effective brand launch campaign for your business or product is to research what has worked for other companies so that you can attract your target market to your product like bees to honey.
Other People Are Reading
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Media Saturation
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Combine radio and Internet ads with billboards, posters and fliers. Have a consistent theme that ties different ads to each other, and also include a memorable logo and slogan for your brand's launch campaign. Use every means of publicity at your disposal, such as interviews for radio, newspapers and magazines. Consider starting your own podcast as well. Start the launch campaign two to three months prior to the official launch date so that you can impact as much of your desired market as possible.
Tie-in Marketing
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Partner the launch of your brand with another company that has a similar market. Choose a company whose products complement yours so that you can build a mutually-beneficial marketing relationship. Increase the effectiveness of this plan by partnering with a company that is well-established as opposed to one that is newer to the market. You can benefit from their brand recognition.
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Freebies, Giveaways And Competitions
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Start an "enter to win" campaign to get the name of your brand out. This can be an Internet campaign, or you can place forms and deposit boxes at local retailers that cater to your target market. An added bonus is that you will end up with a list of sales prospects, and you will know that they already have an interest because they voluntarily filled out the entry form. You can also generate buzz for your brand with freebies for guests at conventions and on cruises. If your brand is one that is marketed toward families, add games or a coloring competition to spark interest for both parents and children.
Social Media Campaign
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Harness the power of social media platforms such as Twitter, Facebook and Digg to keep the web-savvy members of your target market aware of your brand. You can use these platforms for advertising and interacting with current and future customers as well as to announce any coupons or one-day-only specials. Social media can be a powerful extension of your other brand launch activities.
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References
Resources
- Photo Credit team image by Valentin Mosichev from Fotolia.com
