Examples of Poster Board Presentations
Despite the fact that it is the digital age, poster board presentations still have their place. They're used in almost every industry for educational, advertising or visual entertainment purposes. The key to their effectiveness is how well the visual information is laid out. The information should be concise and flow in an easy-to-follow visual pattern. They should have the ability to break down difficult information into more understandable pieces.
Other People Are Reading
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Academia and Science
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Understanding scientific research can be challenging. While it's possible to read a scientist's take on the research she conducted in a published paper, this isn't always the best format to introduce the topic. During scientific and academic conferences, scientists encapsulate their findings by creating scientific posters. These posters typically contain your scientific question as well as some of the more interesting aspects of your discoveries, according to the Swarthmore College website. They offer you the additional advantage of giving you a platform in which to talk to people unfamiliar with your area of study.
Business
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Despite the prevalence of new media, posters are still a popular way to present a business to the public. They offer much in terms of being able to determine exactly where they're placed and who will see them. If your business is offering a new product that requires graphics to help better explain how it works or your business' structure, a poster is a good option. It provides visuals that help explain what your business is about. In addition to being able to present your work to the public, you can also use them one-on-one to present your ideas and your firm to potential clients. This approach is particularly effective with business fairs where you have an opportunity to speak with a lot of people; although many people gravitate toward PowerPoint presentations, they tend to encourage a more one-sided conversation. However, according to Swarthmore College, a poster allows you to engage your audience.
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Art and Design
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Posters are standard in art and design presentations. Although people are turning more an more to the worldwide web to present their businesses to the public, posters still have their place in the design world. They allow a design studio to demonstrate their design sense in full color. In terms of putting together a print type presentation, this up close and personal type of access to printed materials lets design clients see how colors and images will print out. These graphical elements appear differently in print than they do in digital format. Additionally, sometimes it's necessary to see larger version of a design or illustration, particularly for images like panels for a graphic novel or storyboards. According to Youth Learn, these types of uses for storyboarding (and poster design) allow people to visualize the pages of a magazine or the progression of a commercial before it's shot.
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References
- "The Design of Everyday Things"; Donald A. Norman; 2002
- Idea Marketers: Advantages of Using Posters in Advertising Your Beauty School
- Eastern Kentucky University: Scientific and Literature Writing
- American Society of Primatologists: Expanded guidelines for Giving a Poster Presentation
- NC State University: An Effective Poster is a Visual Communications Tool
Resources
- Photo Credit business presentation #5 image by Adam Borkowski from Fotolia.com
