Business owners use promotional ideas to promote their businesses. Everyone is familiar with coupons, fliers, giveaways and business cards. In a marketing environment where consumers are bombarded with advertising, businesses have become more creative in their promotional methods to attract customers.
Charity sponsorship is an oft-overlooked promotional idea. Charities often publish sponsorship information on event fliers and in their newsletters, which helps get your business's name out to potential customers. What’s more, the people who see your sponsor information are also committed to the charity you are supporting, and will most likely assume your business shares their goals and values. A charitable sponsorship can help to make you more memorable when they need your product or service.
Big businesses have used the practice of co-branding for years. Small businesses can benefit from the practice by networking with other merchants, thinking about ways to combine your services and sharing advertising costs. For example, if you own a restaurant next door to a theater or other performance venue, contact the owner to see about offering a dinner-and-a-show package. Or, if you own a spa, contact the local hair salon about putting together a day of beauty package. Restaurants can band together to offer a three-course restaurant crawl, with each establishment offering one course.
Try creative and non-traditional giveaways. Contact local real estate agents and apartment communities, because they often provide welcome baskets for new residents. Ask them if they can find a spot for your giveaway item in their gift basket. For example, a plumber could give away individually-wrapped rolls of toilet paper with his card attached to them. A house-cleaning service might offer a roll of paper towels and a stationer might provide a few stamps. Your may reach fewer people this way, but those you do reach will remember the novelty of your gift.