What Are the Benefits of Portals?


A portal is a website that provides a gateway to other websites. The portal gathers links and data in one place and then refers visitors to other places for more information. For example, Yahoo! and AOL are popular portal websites. Developing such a portal offers several benefits for your business, organization or cause.

Little Need for Content

  • When you set up your website as a portal to refer visitors to other web pages on the Internet, you don't have to worry about writing a lot of content to keep the website relevant. All you need at the minimum is a list of links. If anything, you can write a few lines describing each link in more detail so that the visitor can evaluate whether or not the website contains the needed information. This eliminates or reduces the cost of hiring writers to develop content for your website regularly while still providing a value for your visitors.

Convenience for Visitors

  • Portals are very convenient tools for visitors who need comprehensive information on a particular subject. For instance, if you develop a portal website about Shihtzu dog care linking to various articles and products that will help a Shihtzu owner become knowledgeable about his type of dog, he won't have to perform multiple web searches for the various pieces of information. Your website is also more likely to get bookmarked and visited frequently when you provide loads of valuable information, leads and links for your visitors.

Frequent Visits Could Lead to Advertisers

  • Another key benefit of portals is that despite the minimal cost of setting one up, you can still set up a variety of ways to get advertising income from the portal website. If you get a lot of traffic to the website over time, companies will be more likely to purchase advertising space. You can also add your own advertisements near your listing of links on the various portal pages. Also, some of the links in your portal website can be to your own online businesses or affiliate links to companies you do business with. Because of the low setup cost this is an ideal way to maximize your profit when establishing a website.

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