The Best Email Marketing Software for Mac
Email marketing is one of the oldest and most effective forms of online marketing. The ability to reach potential customers in their inbox has kept it at the forefront of marketing techniques despite advances in social media, video and multimedia tools. To create professional email marketing campaigns, most business use a third party email marketing client that allows them to customize the look and delivery options of their message. While most software works equally well with any operating system or brand of computer, below are several of the best email marketing software to use if you have a Mac.
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Constant Contact
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One of the oldest and most used email marketing softwares, Constant Contact offers solid support and several design templates to fit with different business types.
constantcontact.com
MaxBulk Mailer
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MaxBulk's greatest strength is it's ability to personalize large batches of messages, going far beyond the usual individual name and email option that most systems offer. However, the design options are more basic, and while the tool is capable of sending both plain text and HTML messages, email newsletters utilizing customized themes and multimedia might work better with another option.
maxprog.com
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Vertical Response
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A favorite among small businesses, Vertical Response is a small company that focuses on slick designs and a thriving online community. The site's tutorials and social networking features encourage tinkering and interaction with other users, and the forums are always full of useful information
verticalresponse.com
MailMaker
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A good choice for a no-frills approach to email marketing. This simple tool integrates easily with your Mac address book and your favorite email client. But be careful of how you sync your email account to the software, as it may pull unintended emails into your marketing campaigns.
mmisoftware.co.uk/
PhpList
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This software is for the heavy duty, do-it-yourself marketer. Unlike most software that stores information online, PhPlist is an open source program than installs directly onto your computer, allowing for greater security and flexibility. There are several templates and add-on options available. But while PhPList is a favorite among programmers for its flexibility, it might be a bit much for non techies.
www.phplist.com
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