The success of a food establishment depends on the customers it attracts on a regular basis. While marketing your restaurant at hotels and motels in your area is a good option, it serves to attract only travelers. To market your business to the local population, it is important to focus on strategies using events that pique interest in your establishment.
One of the best ways to get people to visit your restaurant is to give them a sample of your preparations. Pick a few locations such as a shopping complex or a park and give out a few samples. Hand out a business card, menu card and fliers to provide more details on your establishment. Local sporting events or popular music concerts are also places where you can distribute samples. Offer people discount coupons for visits during off-peak times to improve your sales.
Host business socials with organizations on their premises, and put up prominent signage advertising your food and beverage specialties. This helps promote your restaurant to an already existing audience. Consider hosting events at your restaurant. Invite local celebrities such as sports stars or television actors to dine at your restaurant. Host a wine-tasting event and advertise it in the local newspapers. Offer your premises for a popular charity or non-profit organization’s fundraiser.
Offer Loyalty Certificates
Although it is important to develop new business, it is vital you retain old customers as well. To make people return to your restaurant, provide them with some incentives. Print out loyalty certificates and affix your stamp every time they buy a drink or a meal. After five visits, offer a free dessert; after ten visits, offer a free meal for a guest they bring along. Print gift certificates that your customers can gift to their friends. This helps improve your sales and also makes for greater number of referrals for your establishment.
Use the Internet
Get a freelance web designer to create an attractive website for your business. Give details of your address and contact numbers, and a road map for reaching your location. Provide information on your menus, beer selection, hours of operation and any other services you offer. Highlight positive reviews you receive from food industry magazines and newspapers on your website. Set up a blog on which you post interesting bits of information about ingredients you use in your recipes. Offer a few recipes and cooking tips on a regular basis. Request readers to post a review of your restaurant on food review sites such as Urbanspoon and Chowhound.