Church Bulletin Design Ideas
Your church bulletin may be the first impression a visitor has on a Sunday morning. If you think of the bulletin as your primary marketing tool, then you'll realize the importance of making the best first impression possible. And once you've attracted someone into the congregation, the bulletin becomes your weekly means of communication. Your bulletin should meet the same criteria as any marketing tool. Make it attractive so that people want to read it. Make it readable, so that even those with failing eyesight can enjoy it. And make the content relevant to the audience so they want to read it each week.
Other People Are Reading
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Make the Cover Appealing
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Remember that, in the world of marketing, people often judge a book by its cover -- and your church bulletin is a book. Decide what best defines your congregation, whether it's the liturgy, the building, the pastor, or even a slogan, and put that on the cover. If activities best define the congregation, perhaps place a display ad of an upcoming event on the cover. The front cover is a good place for your church's mission statement. Whatever it is, the cover copy must make the reader want to turn the page for more.
Make It Readable
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Design your church bulletin so that it draws the reader in. Most readers want a balance between written copy and graphics, such as photographs and drawings. Don't fill the bulletin with text -- few will read it. And use no more than three fonts. Otherwise the bulletin will look unprofessional.
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Make it Relevant
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Balance the content between newcomers and existing members. Let visitors know how your church differs or stands out from others, as well as what to expect during the service. For existing members, don't just bore them with the same cookie-cutter approach to listing the order of the service in the same way each week. Perhaps offer an excerpt from suggested further reading on a Bible verse from that week. Offer a snippet on parenting, or spiritual issues in finance, or spiritual growth. Remember, too, that people love to see their names in print, so include news and photographs of the past week's church events.
Make it Interactive
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Use the bulletin to allow congregants to be interactive with leadership. You might include something as simple as a suggestion form for how to improve the service or the bulletin itself. If a particular question has been posed to the congregation, let the bulletin serve as one way to provide feedback. You might even ask for suggestions for upcoming sermons. Survey the membership on an issue of social importance.
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References
- Photo Credit bulletin image by martin schmid from Fotolia.com
