Importance of Image Title Tags

Having images on your website improves the experience for your visitors. Images can enhance the content on your site. While not required, image title tags can improve your website as well, especially in terms of marketing and readability. You must use the correct tags to get the most out of image titles.

  1. Basics

    • An image title tag is a name for an image you include on your website or blog. The title appears before the image loads and can appear on the bottom of the image, depending on how you format your code. Some blog and website creation software includes templates for adding an image title. You can also add an image title to each image you upload on your site by including a small HTML script.


    • Occasionally, your website or blog will fail to load all of the images on the page. This happens frequently if the reader has a slow Internet connection or views the website on a mobile device, such as a smartphone or tablet PC. By including an image title tag, the user will see the title in place of the image if the website has problems loading. This may look better then the red "X" that would appear without the title tag in place.

    Search Engines

    • Placing a title tag on your images may improve your website's ranking with search engines. Search engines send virtual spiders to crawl your website and look for content. Having a well written image title tag can give your website more content. An image title tag can also make it simple for photo search engines to locate and suggest your image, which will link back to your blog or website.


    • When creating an image title, include search terms that a reader might use to find your image. These search terms, known as keywords, are the words that website readers enter into a search engine. For example, if you have a pet-related website and upload a photo of a puppy, you could include the words dog, puppy, dog toys, or walking the dog in your image title.

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