How to Get Your Product into the Oscar Goody Bag

Getting into the Oscar gift bag has the potential to transform a business.

The Oscar goody bag refers to a bag of free jewelry, watches, fragrance, sportswear and other items handed out as a gift to celebrities invited to the Academy Awards ceremony. Getting a product into the Oscar goody bag can be a huge promotional boost for a company or product if a celebrity likes and uses the item.

Things You'll Need

• Product samples
• Portfolio
• Press kit
• 50 to 75 products or more

Instructions

1. Contact the Academy of Motion Picture Arts and Sciences at [phone]. Explain that you want to talk to the person in charge of event gifting.

2. Explain your business briefly and describe the products you sell. Mention events of note where your product has been involved. For example, if you're a watch designer, perhaps your timepieces have been involved in fashion shows or mentioned in high-profile magazines. This is important, as the Oscar goody bag contains only high-end and high-quality products.

3. Send samples of your product to the director in charge of the upcoming Academy Awards ceremony. Include a portfolio of your work and press packet, which should include any publications that have advertised or mentioned your work.

4. Follow up with the director of gifting in two to four weeks to get feedback on your product and whether or not it has been selected to include in the goody bag.

5. Find out from the director of gifting what the fee will be to have your product included -- the amount may vary by year. Pay the fee and send the required number of pieces of your product.

References

• Gallery Atlantic; 7 Ways Designers get their Jewelry into the Oscars"; Karin Kloosterman
• Oscars: Contact