The exercise and fitness niche is one of the most prevalent and lucrative areas of doing business online. Considering the fact that obesity has become a worldwide problem and most people struggle to find the time to exercise during the day, Web-savvy people around the globe have created online businesses that sell fitness products, regimens and solutions to the general public. This is a very competitive niche that is dominated by major brand names and companies, but that does not mean you can't be successful selling fitness products online. With the right preparation and resources, you can run your own profitable fitness website from home.
Choose a specialized fitness niche to focus on. You should not focus your business on the broad “fitness” niche due to the amount of competition on the Web. Instead, choose something like abdominal workouts, endurance swimming, weight training for women or plyometrics for men so that you have a better chance of dominating those smaller parts of the overall fitness niche.
Do your research. As someone who will be selling to a targeted market, you need to be viewed as an expert in the field. It helps if you have qualifications such as a job as a personal trainer, a degree in health science or a personal weight loss story to share. Familiarize yourself with all aspects of your specialized niche by visiting websites, reading books, gathering information and staying on top of current news and trends.
Get a website. If you want to make money on the Internet, a website is an absolute must. You can hire a professional Web developer to build, host and manage your website for you, or you can set up your own website by purchasing a domain name and a Web hosting account yourself. The website should have a blog, an about page, a contact page, and sectional pages for fitness advice or workouts.
Choose a marketing strategy to promote your website. You can sign up for pay-per-click advertisement platforms that host advertisements for you that will cost you money when people click on the ads. Alternatively, you can work on getting your website ranked in the search engines for specific fitness terms so people reach your website when they search the Web. Lastly, you can use social media to locate and connect with your target audience.
Monetize your website. After your website has gained its footing on the Web and is receiving traffic, you can promote fitness products on your website to sell to your visitors. There are several online affiliate programs that you can sign up with for free where you can earn a percentage of each product a person purchases through your unique link on your website. You can also create your own digital product or physical product to sell on site. Set up an appropriate e-commerce platform for products you want to sell yourself.
Track your website visitors, marketing results and sales. Tracking will allow you to identify opportunities where you can upscale your business. Outsource any activities related to content creation, marketing or accounting to professionals as needed so you can focus on more important aspects of growing your business.