How to Write a Convincing Sales Letter

A sales letter should be typed, professional and presentable.
A sales letter should be typed, professional and presentable. (Image: BananaStock/BananaStock/Getty Images)

A good sales letter can mean the difference between a thriving business and closing up shop. When you send out a sales letter to prospective clients and customers, the goal of the letter is to get a positive response and for those clients to contact your business in some way. You can then gather the leads generated by the sales letter and start following up in order to generate new business.

Explain the benefits of your products or services to the recipient. Potential clients care most about how your products or services will benefit them directly.

Add a call to action to the end of the sales letter. This prompts the recipient to take the next step and tells them the best way to do so, such as calling you directly or signing up online.

Give the recipient an urgent reason to take action now as part of the call to action. For example, a special deal might be ending in a few days or your inventory might be limited.

Remind the reader that acting now will reap a reward or greater benefit. The client might save money, get bonus products or services or be entered into a special drawing.

Provide all the information the recipient needs about your business in the sales letter, including the phone number, e-mail address, Web site and physical address.

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