How to Identify Fake UGGs

Most of us are familiar with UGG boots, those comfortable, sheepskin-lined boots made of twin-faced sheepskin with fleece on the inside and a tanned outer surface, often with a synthetic sole. Incredibly comfortable and fashionably popular, UGGs have seen international acceptance because these cozy boots keep your feet warm without making them sweat, and the sheepskin feels like you're wearing socks rather than shoes. Since comfort never goes out of style, chances are high you'll want a pair for yourself, so be careful and make sure you are getting the authentic brand.

Instructions

1. Purchase from an authorized dealer. To ensure you're getting a genuine UGG Australia product, remember that there are only certain outlets where you can officially purchase these boots: UGG Australia Flagship stores, the official UGG website, and authorized UGG Australia free-standing and online retailers. Authorized UGG Australia retailers are not permitted to sell products on eBay and other auction sites or through individuals (other than those noted above), street vendors, flea markets, or at "home parties," so oftentimes these products are counterfeit.

2. Look for the reflective security sticker. Beginning Fall 2010, there will be a new UGG Australia reflective security sticker and/or label on every UGG product you purchase. Ensure this is on the shoebox of UGGs you purchase, as this reflective sticker and/or label will validate that you have the genuine and authentic UGG product.

3. Scrutinize the quality. UGG Australia products are crafted with strict attention to detail. If the quality of the stitching on a pair of UGGs is very bad, there's a high probability that you have a fake pair and not the valid, manufactured product. Poor stitching indicates poor workmanship, which is counter to the genuine UGG boot. Also, look at the heel; it should be well-made and perfect aligned with the boot. If the heel is crooked, it's another sign that you probably have a fake pair of UGGs.

4. Inspect the UGG Insignia. Look at the bottom of the boot and the sole. The bottom of the boot of a Classic Tall or Short Authentic has a raised UGG insignia. The ones that are fake do not have a raised insignia on the bottom of the soles.

5. Examine the size. If you regularly wear a size 7, you will likely need a smaller size. Fake UGGs, however, do not run a size larger like the real UGGs do.

6. Question the price tag. If a deal seems too good to be true, it usually is. UGGs generally cost somewhere along $140 to $250, so keep that in mind when purchasing your pair.

References

• UGG Australia