How to Make a Mailing List Sign-Up
If you are looking to capture and retain visitors from your website, creating an email list would be an ideal way to do so. Visitors to your website are more likely not to buy or sign up for your service on the first or even multiple visits to your website. However, a sign up to a free offer can give you access to their email information, and later you can entice or remind them of different offers or specials, thus bringing them back to your website. Building a list is an effective Internet marketing strategy. Once you put the right tools and steps in place, you should be on your way to building your mailing list in no time.
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Instructions
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Sign up with an email service provider such as AWeber, constant contact or icontact.
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Get an email capture form from your email service provider and place it on your website. Make sure it's placed where it's easily seen and accessible.
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Do not try to gather too much information from your visitor with the email capture form. Their name and email address is sufficient. If you want more information, do it later through a survey of some sort.
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Offer free products as an incentive to have visitors to your website sign up. You can offer free eBooks, MP3s or reports. Offer anything free they can easily download and which offers value to them.
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Make sure to have a privacy policy in place. No one wants to know or think that you are selling their email or valuable information. Make sure they know you are not doing that.
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