How to Start a Professional Photography Business Website
Professional photography is a rewarding field offering opportunities for financial rewards, lifestyle options and creative channels. By taking advantage of the Internet, you can capitalize on an outlet that provides round-the-clock sales. A professional photography business website will sell your photography, other artists' photography or a combination of the two. Including the work of others will enhance the variety of the photography and increase promotional possibilities when the professionals link their site to yours.
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Instructions
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Purchase a domain name and hosting package for your website. (See Reference 1) Visit the top two Internet providers, 1and1.com and godaddy.com, to explore options.
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Choose a payment method or merchant account, such as PayPal, Google Checkout or a third-party shopping cart service. Create the appropriate account for your service.
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Choose a design from a website template company, such as dreamweaver-templates.net or dreamtemplate.com if you are familiar with DreamWeaver, PhotoShop, Joomla or other web design software. Consider a content-managed site, so you can make changes yourself. Hire a web designer at elance.com or guru.com if you do not have these skills.
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Discuss search engine optimization (SEO) with your designer. List all of the keyword potential buyers will use to find your site. Ask your designer to include these words in the page titles, website copy and behind the scenes as keywords.
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Populate the site with photos.
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Detail license information on your site, so buyers will be aware of copyrights.
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Promote your site on all of your printed materials such as business cards and letterhead. Submit it to major search engines, and link to other sites.
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Tips & Warnings
Simple navigation will bring customers back to your website.
References
Resources
- Photo Credit Ana Filipa Machado: Flickr.com
