No matter how great your business is, no one will ever know unless you advertise it. I am going to show you how to write a great small business ad.
Things You'll Need
- business plan
- pen and paper
- target audience
Step one, realize that your business ad is your "sales". What does this mean you ask? It simply means that this ad will be what drives your target audience to your product.
Next, begin writing your ad. Write concisely, yet truthfully. The reason for this is that you never want to advertise something you can't stand behind 100%. Make sure to use selling adjectives such as "best", "great", "excellent", and "effective".
Subsequently, make sure to include the benefits of your product to the customer. Sure, your business may seem great to you, but it won't make any difference if it's something customers do not want. Notice I didn't say "NEED" there. Your goal is to make customers feel they "NEED" your product!
Now, think about the possibility of offering a first time incentive. A free sample, trial or even a money-back guarantee will draw customers to your product.
Ultimately, add graphics and illustrations to your ad. Remember, people are drawn to pictures.
Finally, review your ad. Try it out on family and friends. These are the people who will give you the honest feedback you are looking for.
When you are satisfied with your ad, set it in motion.
This is how YOU will write a great small business ad!