How to Submit a New Product to Williams-Sonoma
Williams-Sonoma accepts proposals for new products to be included in their Williams-Sonoma catalogs and stores. They are very specific on the steps to send them information on a new product.
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Instructions
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Write a cover letter describing your product. When describing the features of the product it is important to describe how the product will benefit the Williams-Sonoma customer.
On a separate page print out a pricing sheet for the product. The pricing sheet should include the per-unit price and total prices with quantities for either a pallet load or shipping container load.
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Photos of the product are required. Use the digital camera to photograph and print out several high-quality pictures of the product.
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The cover letter, pricing sheet and photos should be sent by overnight mail to:
Williams-Sonoma Merchandising
Attention: product submission
915 Beach Street
San Francisco, California 94109 -
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Do not telephone the buyers at Williams-Sonoma. Do not send the actual product. Products will not be accepted.
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A buyer will respond to your product submission. It can take up to three months for them to contact you. Remember, do not telephone the buyers until they contact you.
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Tips & Warnings
Make your submission package professional looking and eye-catching. Overnight mail shows you are serious about your product and allows you to track the delivery.
It can take up to three months to hear from the buyers on a new product submission.
