How to Slash Google AdWords Cost by 80 Percent


Most people who have a website want to improve their site's traffic. One way to do this is to use Google AdWords to advertise your site. However, this can prove expensive over time. Therefore, you may wish to slash your Google AdWords cost by a lot, maybe even up to 80 percent.

  • Increase the amount of free traffic that comes from other places. You will then be able to reduce the amount that you spend on AdWords. You may choose to write keyword-rich expert content for popular websites where you can include a link to your website. Google will index these pages and see the link to your website, which will also boost your popularity. Utilize other free ways of marketing your website, such as blogging, advertising in forums and word of mouth.

  • Write clean ads when you are designing them for AdWords. Include the keyword at least once in the title and again in the body. This should increase your click-through rate, or CTR.

  • Lower the minimum you are willing to pay for each click in AdWords. Set a daily budget and select the option for AdWords to show your ads as quickly as possible until you reach your budget amount. You should still get the clicks you want for a lower price.

  • Target a broad market by bidding on many different keywords in addition to variations and misspellings of your keywords. Some people bid on 1,000 keywords or more. After your ads run for a short time, you will be able to see which keywords perform the best, and you can delete the ones that aren't bringing in any traffic.

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