How to Market to Tweens

Since the time of baby boomers, we now have a new market group driving the economy. A Tween is a child between middle childhood and adolescence, generally in between the ages of 8 to 14. Tween refers to the stage when kids reject a "childlike" image and aspire to be more like a teen. This rising generation is estimated to become as influential as their boomer parents.

Instructions

1. Understand the tween demographic. Recognize who they are in today's world and their role in purchasing or desiring products or services.

2. Acknowledge the power of the parent. Despite the rising influence of the tween, the parent is still in control of the liquid funds and ultimate decisions. Appeal to both the tween and the approval of the parent.

3. Build brand awareness in the early years of tweens to gain a customer for life. As you build your brand, look for ways that you can grow into the needs of tweens as they become teens and adults. Create a long term loyalty and see success for years to come.

4. Plunge into a media campaign that markets to tweens, their interests and their intellect. Tweens are much more savvy then they are credited to be, and know what they do and do not like. Appeal to their interests in a creative and collective campaign launch.

5. Establish a marketing strategy that is implemented in traditional medium such as TV, Radio and billboards. Position your brand in front of tweens in the mediums that most reach them in everyday situations.

6. Use technology to build your brand. Gadgets and the latest craze in technology highly get the interests of adolescence and tweens. Partner your brand in the image of technology and create a buzz and awareness.

7. Create an online presence. Today's adolescence stay connected online, IM or profile accounts like Facebook or Myspace.

Resources

• Read this Article in Spanish
• Myspace account.
• Facebook.