How to Sell with Words

Convincing people that they should part with their money is a pretty daunting premise. When one person is trying to convince another, it is only natural for defenses to be raised. Think about it, what was your last experience at a car dealership like? No doubt the salesman came off like a, well, like a car salesman.

Here's the secret about people. They really do want to be sold. They act like they don't, but deep down they do. They want to believe the claims. They want to justify the purchase. They wouldn't be shopping if they didn't. It all comes down to who is good enough to sell them the product without making it seem like they are selling them the product. Here is the secret of how to sell with words.

Things You'll Need

• Understanding of the Customer
• Desire to Sell
• Excitement about the Product
• Knowledge of the Product
• Computer

Instructions

1. When it comes to selling through words, your copy has to be creative and intriguing enough to keep the reader interested throughout the entirety of the ad. It is too easy for a reader to lose interest in the copy and just toss the long hours you put into the piece into the trash.

   To first get the attention of the reader, you have to hit them with an incredible headline. The headline is what piques their interest and forces them into reading the body of the advertisement.

2. The body of your advertisement needs to be filled with reasons why the reader cannot live without this product or service. Describe the features of the product, but more specifically, detail the benefits that those features represent. For example, in an ad for a new organic hair dye, you will want to stress how the new hair dye will help women feel years younger, make their skin more vibrant, showcase their natural beauty and as a bonus, help save the environment!

   Do not completely forget to mention the innovative packaging made from recycled materials, just focus more on the true benefits. Ultimately, it is the benefits that convince the reader to buy.

3. The body of the copy is where all of your knowledge about the product will come out. Research is one of the most important jobs of the copywriter and the more information you have at your disposal, the better it will be for you.

4. As the reader progresses through the copy, never lose a chance to build trust with them. If you make a claim, back it up with proof. Avoid using blanket claims and use more specific details when applicable. Instead of saying, "The majority of women included in the test loved the organic hair dye," say "Of the women tested, a whopping 98 percent absolutely loved the organic hair dye!" Having a solid, irrefutable number gives credibility to the claim, and thus builds trust between the writer and the reader.

5. Once you have the reader fully entranced with your words, and they are no longer doubting your claims, it is time to set the hook. The final leg of your journey is to justify the sale in the customer's mind.

   Justification comes in the form of certain promotional gimmicks or company policies. These include money-back guarantees, 30-day free trials, buy one/get one free deals or any other type of free gift offer.

6. If you have done your job as a copywriter correctly, the reader will have been pulled in by the headline, excited and ensured by the copy and justified in their decision to make the purchase today.

   Selling through words requires the reader to be impacted on an emotional level. They must feel the urge to make the purchase immediately. If you hit their emotional "hot button," whether it is fear, vanity, a feeling of inadequateness or one of the many other human emotions, you greatly increase your chances of securing the sale. That is why understanding your target audience is most important key to creating copy worth buying from.