How to Create a Corporate Logo

An eye-catching logo is a critical element in building public awareness of your company or product.

Difficulty: Moderate

Instructions

Things You'll Need:

• Computer Disks
• Graphic Designers
• Computers

1. Make your logo easily identifiable and easily read at first sight.

2. Relate the image in your logo to the primary service or function of your company. For example, if you own a construction company, build your logo around an image of construction tools.

3. Avoid basing your logo on a slogan. Slogans take too long to read and exclude people who don't read the language. If you use letters in your logo, limit them to initials or a catchy abbreviation of your company name.

4. Test the logo's appearance in both color and black and white. You won't always to be able to use a color version of your logo, so make sure it is easily read in black and white.

5. Work with a graphic designer to ensure that your logo is professional looking and original.

6. Trademark your logo once it is complete.

Tips & Warnings

• Steer clear of clip art. The purpose of a logo is to develop a unique identity, so don't use images that are readily accessible through standard computer programs.
• Use your logo every chance you get. Include it on business cards, correspondence, signs and proposals. You want the public to automatically associate your company with your logo, so use it in every situation possible.
• Save your logo to disk so that you can use it in documents you create with your computer. You'll also be able to create camera-ready copies for advertising or printing needs.
• Unless you have extensive experience as a graphic artist, don't try to create a logo on your own.

Who Can Help:

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[Imageco]

on 11/19/2007 Step 2 is a sure fire way to make your logo look unoriginal and clichéd. That's like saying McDonalds should have a logo that looks like a cow.

on 6/30/2006 When illustrating a logo, make sure to save it in several formats for use with printers. The standard format for graphic designers is EPS created in Adobe Illustrator. The reason for this is that vector art created in Illustrator can be enlarged or reduced to any size without loss of resolution. In other words, your logo can be used on a small business card or a large billboard ad without any loss of detail or sharpness.

on 3/13/2006 Make sure your logo reads well at extremely small and extremely large sizes. Test it out in different applications.

on 11/22/2005 Look for a "Pantone" book on color (probably available from Amazon.com) there is a great one that deals with color and subliminal response to it; what colors to use to get the right message across in your logo.

on 11/22/2005 Keep your logo simple. Coke, Ford, Pepsi ... all have simple, easily identified logos. Also, primary colors are remembered the easiest.