The Importance of the Grapevine in Internal Business Communications


Internal business communications play a vital role in the functioning of a workplace. Grapevine communication, or informal organizational communication, helps to support formal methods of business communication. Examples of grapevine communication include lunch break conversations between co-workers and car pool dialogues.


The importance of a message sent through grapevine communication varies based on how relevant the information is to individuals. For instance, a new hire will likely be less interested than a tenured worker seeking career advancement to learn that a position in corporate will be available shortly. Additionally, grapevine communication helps to increase the effectiveness of internal business communications.


The grapevine improves the effectiveness of internal organizational communications by providing stress relief and creating empathy. According to the article “Managing the Grapevine,” written by Dr. Jitendra M. Mishra and published in Public Personnel Management Journal, the grapevine gives workers an outlet for venting frustrations, allowing individuals to work more efficiently throughout the day. Grapevine communication also improves efficiency by letting others understand how personal and professional pressures may affect an individual’s job performance.


According to Reference for Business, a business encyclopedia, grapevine communications significantly impact internal business communications in workplaces with unhealthy communication by creating a more trustworthy avenue for communications. Workers who have frequently been misguided by managers tend to become more inclined to trust grapevine communications than formal communications.

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