Korea Business Etiquette
Located on the Korean peninsula south of China's northeastern corner in Manchuria, Korea is divided between South Korea and North Korea. Most visitors to Korea will find themselves in South Korea.
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History
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Following World War II, occupation of Korea was divided between the Soviet Union and the United States along the 38th Parallel. Following the Korean War, North and South Korea was divided roughly along this boundary. While South Korea is a major hub of international business and one of the richest countries in the world, North Korea remains very impoverished and isolated.
Social Hierarchy
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As Korean culture is deeply routed in Confucianism, it is very important to respect levels of hierarchy. The concept of Kibun, which roughly translates to the Western concept of "face," is very important to maintain; respecting hierarchy is an essential aspect of maintaining Kibun.
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Greetings
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A formal greeting in Korea begins with the person of lower status initiating a bow, which is then returned by the person of higher status. Once the bows have been exchanged, the person of higher status will often initiate a handshake if dealing with a Westerner.
Gift-giving
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Unlike Western culture, where gift-giving in a business setting is often tantamount to bribery, gift exchange is an important aspect of Korean business culture. As gifts must be reciprocated, it is considered rude to offer a gift to someone who can not afford to give a gift in return of equal value.
Dress
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Business attire in Korea is similar to western business attire, with emphasis on conservative, non-flashy clothing. Women should avoid revealing clothing, while men should avoid jewelry. Choose subdued colors.
Business in the North
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In the event you find yourself doing business in North Korea, you must be careful to never make a comment perceived as an insult to the North Korean leadership. You will likely be deported, and your North Korean hosts will likely be punished for your insolence.
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References
- Photo Credit south korea flag icon. (with clipping path) image by Andrey Zyk from Fotolia.com
