What Is In-House in Public Relations

What Is In-House in Public Relations thumbnail
What Is In-House in Public Relations

From press releases to press conferences, companies expect public relations professionals to manage the two-way communication between the company and its target audiences.

  1. In-House Means “On Staff”

    • When a company says they handle their public relations “in-house,” it means that they have at least one public relations practitioner on staff.

    The Role of Public Relations in an Organization

    • Public relations help organizations achieve their strategic goals by building relationships with key stakeholders and communicating pertinent information to the public.

    Advantages of In-House PR

    • An in-house PR team has access to historical and confidential information about a company, making it easier for them to develop appropriate communication strategies.

    Key PR Tasks

    • Some key PR tasks for in-house teams include writing, media relations, event planning, researching public attitudes, and crisis communications.

    Working with an Agency

    • In-house teams will often work with a PR agency for major projects such as a new product release, product recalls, or special events.

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