The Advantages of Tide Detergent


Tide is a laundry room staple and an example of how user needs and product innovation have mixed to generate new, useful products since 1946. Today, Tide's manufacturer, Proctor & Gamble (P&G), makes more than 25 kinds of Tide detergent with something for everyone.


Powdered vs. Liquid

  • Tide comes in more than a dozen types of powdered detergents, which are good for soil removal, and liquid detergents, which are better on greasy stains.

Tide for Cold Water

  • Cold-water washing saves the average household $63 per year on energy bills, but consumers thought cold water would not wash clothes well. To address this issue, P&G developed Tide Coldwater, which provides deep cleaning in cold water and less wear on clothes.

Other Tide Products

  • Tide makes specially formulated detergents with stain fighters, bleach alternative, fabric softeners and fresheners. Tide's most recent detergent not only cleans but also preserves clothes' color and shape over 30 washes.

Fun Fact

  • Over four years, Tide Loads of Hope's truck helped families in disaster areas clean 30,000 loads of laundry.

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  • Photo Credit Image by, courtesy of D'Arcy Norman Image by, courtesy of Louise Docker Image by, courtesy of Luz A. Villa Image by, courtesy of Bart Everson
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