Mary Kay Inc. is a skin-care and cosmetics company that uses the direct-selling method to reach its customers. Direct selling offers products to consumers through independent consultants.
To become a representative, candidates meet with Mary Kay representatives to learn about the business and what it takes to join.
Mary Kay representatives refer others into the business and act as mentors as new representatives develop their businesses.
Selling Mary Kay products helps people supplement or even replace income. As a representative attains new levels, they receive bonuses and gifts as incentives.
Independent consultants are self-employed people running the business on a part-time or full-time basis. Becoming a Mary Kay representative is a business opportunity and requires an initial investment.
Women view direct selling as a great way to earn money. Statistics from the Direct Selling Association list more than 80 percent of direct sellers in the United States as women