Etiquette for UK Business Cards
Different countries have different cultural practices and values. When it comes to business, it is important to understand these customs to be respectful to clients and to secure business deals. Giving and receiving business cards is common practice throughout the world, but the significance of these cards varies depending on the country. In the United Kingdom, the timing of business card exchange and the details listed on the card are particularly important.
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Purpose of Business Cards
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A business card is an internationally recognized way of sharing personal information. The card is used by the receiving party to contact you in the future about possible business deals, career opportunities or event invitations. Consequently, it is important that the information on the card is up to date and well presented and that it is given in the correct manner.
The Meaning of Exchanging Business Cards
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In the U.K., exchanging business cards is a relaxed affair. Their purpose is practical and functional and there is no symbolic meaning. Consequently, there is no ceremony involved and, once received, business cards can be put straight into your pocket, wallet or purse. There is no obligation or commitment attached to giving out your business card and it is not expected that you hand out a card to everyone you meet. In general, they are used as a networking tool.
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Timing
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In the U.K., as in the U.S., business cards are usually given at the end of a meeting or event. It is polite to offer your own business card in return as opposed to simply accepting the offered card. It is also acceptable to exchange business cards at the beginning of a meeting, although it is better practice to exchange cards when you have built up a rapport with the person involved.
Expected Information
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Typically, U.K business cards are approximately 3 inches by 2 inches. They should contain your name and position title, contact number, email address and website address. If possible, your business name, logo and services or products also should be listed. Unlike in the U.S., it is common practice to have a double-sided card in the U.K. with the business details on the front and the personal contact details on the back. Businesses that promote trades such as builders and plumbers can include the company's slogan or motto on their cards underneath the business name and can have brightly colored writing to catch customers' attention. For professional services, such as lawyers and accountants, slogans are not considered appropriate and the writing on the card is typically blue, black or gray.
International Etiquettes
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U.K. and U.S. business card etiquette is fairly similar, but in other countries, business cards have a more symbolic meaning. For example, in India the left hand is the "toilet hand" and is considered unclean. Consequently, business cards must be given with the right hand. In Japan, business cards are treated with great respect. Therefore it is considered impolite to put them in your pocket.
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References
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- Photo Credit business card image by Leticia Wilson from Fotolia.com
