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Jute rugs are made from natural fibers and are usually woven or braided. Because of the nature of the jute fiber, they are difficult to dye and often are left in their natural state. As a result, most jute rugs are shades of brown and tan. A colorful binding is often the only pop of color in a jute rug. The binding on any rug can become loose over time through natural wear and tear. Luckily a loose or ripped binding is something that can easily be fixed.
Vacuum the jute rug to remove any loose fibers and debris from the rug. Clean the edge of the binding to remove any stains if necessary. It is likely that the edge where the binding came loose is stained from the same wear and tear that caused the binding to loosen. Use an upholstery cleaner and a clean rag to dab at any stains until they come clean. Allow the rug to dry.
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Trim the torn binding to remove. If the binding is ripped in a conspicuous spot on the rug's edge, remove the entire length of the binding on that side. Use a seam ripper to remove the binding. Insert the point of the seam ripper under the thread that holds the binding, and pull until it snaps loose.
Use shears to trim any loose threads on the edge of the jute rug, close to the vinyl backing of the rug.
Take the portion of the damaged binding that you removed from the rug to a fabric store. Find a binding tape that matches in both width and color.
Cut the binding tape so that you extend 2 inches past the rug on both ends. Fold the binding over the edge of the rug to match the other three sides. Use straight pins to pin the binding tape in place.
Iron the binding tape to create a sharp crease. Place a thick towel under the rug's edge to keep from scorching your floor with the iron.
Stitch the binding to the jute rug using the same stitches used on the rug elsewhere.