Ideas for Sales Promotion

Save

Successful sales promotions increase interest in your products and spur revenue growth. Whether you offer consumer products or services, properly positioned sales promotion is an integral component to your overall marketing plan. The best ideas for sales promotion expand the reach of your products and lead customers to choose your products over your competitors.

Cause-Related

  • Tie your sales promotion to a worthy cause to increase your business profile and sales. Customers like helping a good cause and may choose your product or services over a competitor if you tie a sales promotion to an appropriate cause. Choose a cause that is related to your products for maximum benefit. If you sell makeup, tie your sales promotion to a skin cancer charity. Promote through store signs, information on your website, coupons and direct marketing efforts. Work with the charity you choose to include promotional information on their website and marketing materials for added exposure. For long-term cause marketing, consider international movements such as fair trade products.

Finance Deals

  • Offer special financing deals to spur sales on new, underperforming or high-value goods and services. For some customers, financing specials can speed up a planned purchase or increase the value of an order. For service sales, financing deals can be critical to enabling customers to obtain needed equipment or ease into a service contract. For example, a security company that makes most of their revenue off of long-term service contracts can offer financing specials to offset the cost of monitoring equipment. These financing arrangements can help lock in customers to longer-term service contracts that will lead to predictable increases in revenue for your company.

Text Promotions

  • Place codes on your products that require customers to text a number to enter a drawing for a significant prize. Text promotions can help you target a younger demographic and can generate a buzz about your products. Use this type of promotion to build a contact list that you can use for future text-based marketed campaigns. Text-based sales promotions work best on consumer products that are frequently purchased like beverages, candy or youth-oriented products.

BOGO

  • Buy one, get one at a discount (BOGO) offers are popular with consumers and can have a large impact on your sales volume. Since customers must purchase a second product to receive the discount, your store benefits from increased overall sales. BOGO sales draw in repeat customers and new customers and increase traffic to your store. Make your BOGO sale encompass most of the products you offer for maximum benefit. Increase prices on any product that will not be profitable in a BOGO offer or clearly exclude them from your sales promotion. Depending on your product, consider gradually increasing the prices on all your products before your sales promotion if customers are not highly price sensitive.

References

Promoted By Zergnet

Comments

You May Also Like

  • Innovative Promotion Ideas

    Promotional marketing is a business marketing strategy that provides incentives for customers to buy your product or service. Examples of promotional marketing...

  • Promotional Objectives

    No two promotional efforts are alike in the details, but general objectives usually drive every one.

  • Theme Ideas for Promotions

    A marketing promotion to bring in potential customers needs to be enticing enough so that people will go out of their way...

  • Retail Sale Ideas

    We all enjoy an opportunity to save money, and running a sale with a theme is a great way to attract customer...

  • Tactical Sales Promotion Ideas

    There are hundreds if not thousands of ways to promote your product. Some, such as word of mouth, cost you nothing, while...

  • Sales Promotion Games

    Sales promotion games are fun ways to drive attention and traffic to your business. It allows you to offer an innovative approach...

  • Auto Promotional Ideas

    Whether you are running a large dealership with the latest autos or a small used car lot, promotions are a key part...

  • Ideas for Promotion Sunday

    Adults celebrate a new year every January, but children often mark the new year when school starts in August or September. This...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!