Market your medical practice using innovative techniques to reach out to your community. Find patients where they go, and promote your brand everywhere you go. Use your strengths and free resources--such as office staff, other doctors and the press--to spread your message.
Create an online presence that goes beyond simply building a website. Most medical practices have online information regarding locations and medical services, but basic websites do not target specific groups in the community. Find bulletin boards and online discussion forums for your medical specialty and market directly to those affected by conditions you treat. Pay for ad space in the forums if it is offered and volunteer your expertise to answer questions.
Volunteer to speak at medical seminars in your area or at conventions for your specialty. Be a voice for quality medical care in your community and raise awareness about your practice at the same time. Getting involved in various functions will put you around other doctors and give you the opportunity to network. Build a group of doctors to which you can refer patients for specialized help or a second opinion. This can generate more business for everyone involved.
Wrap It Up
Vinyl car wraps are an innovative way to market your medical practice. Have your car covered in a giant vinyl sticker to advertise who you are and what you offer. Many companies help you design, print and apply the sticker to your vehicle. The sticker should include your contact information and area of specialty as well as images promoting good health and long life.
Use your local press to market your business for free. Submit a press release for an event happening at your practice or a human interest story in conjunction with one of your patients. Contact newspapers and news outlets in your area and let them know you are available for interviews or consultation. Having a recognizable face and voice strengthens peoples awareness of what you are about. Always ask permission before taking the opportunity to mention information about your practice.
Hold a contest among your employees to see who can generate the most new patient referrals. Word-of-mouth advertising is a powerful way to promote your business. When you offer a reward (like a gift certificate) to employees, they will feel incentive to help you grow your practice. For the price of dinner for two you can use your current staff to market your services to their friends and family. Having your employees speak well of you and your office strengthens your good reputation.