Having an effective marketing strategy for your business is important. Day spas are growing in popularity and there are many ways to promote this type of business. Marketing your specific brand lets customers know how your day spa differs from the competition. It is also an effective way to announce special promotions and sales that may be occurring at your day spa.
Determine your Brand
Creating a specific brand is a very important marketing concept. Determine what you brand is going to be and then design your marketing materials using that brand logo. Put your logo on gift bags, gift certificates and gift cards that you may be offering. Spend significant time on your logo as the goal of a great logo is for people to see it and think of your brand. Create a logo that lends itself to the services and products you are going to offer. If your day spa has a Mediterranean design, make sure your logo has a Mediterranean flair that will make people think of relaxation and rejuvenation.
Target your Market
Decide what type of clientele you want to attract and target that market. One way to target your market is through direct mail. If your target market will be soccer moms, purchase a mailing list targeting women between the ages of 30 and 50 residing in specific ZIP codes near your day spa. Create a nicely designed brochure that talks about the services you offer. Think about putting a discount coupon in the brochure for new or current customers.
Advertise to Customers
Design a website using a template that is serene and calming. Think about using a waterfall template and even incorporate an audio file of soothing chimes on your site. Write a blog or post articles on your site that discuss the benefits of your day spa and how important it is for people to take care of themselves through receiving massages and other relaxing services. Create a page that lists your day spa's services and upcoming promotional events. Make sure you keep your website updated frequently.
Customer Value Cards
Provide a customer value card. For instance, customers can get their 11th manicure at a discount. Or offer customers the ability to purchase a block of massages at a discounted rate. Or think about giving a free gift after so many purchases of a service. Talk to some your product vendors to see if they would be interested in partnering with you on this type of promotion.
Product Offerings in the Spa
Offer relevant spa products that may be hard to get such as candles, bath products or makeup. Don't make a mistake by filling your day spa up with a lot of irrelevant products. You don't want your business to have a flea market atmosphere. Only offer spa products such as shampoos, soaps or products that lend themselves to a spa atmosphere. Make sure they are displayed in an attractive manner.
Follow up with your customers by mail, email or phone to keep them informed of relevant events and new products you are offering. Set future appointments for a customer before they leave the spa. Give them a reminder card with your logo on the front. Keep some business cards advertising your day spa on the counter so customers can take them to give out to friends and family.