Direct Sales Booking Ideas


Successful direct sales businesses rely on a steady stream of new clients to increase sales and keep revenues high. From party-based businesses to individualized sales presentations, booking appointments to show your wares is the key to enhancing your business. The best direct sales booking ideas allow you to present your products to new clients and increase your overall sales.

Gift Certificates

  • Offer gift certificates for your customers. Encourage purchases by selling gift certificates at 10 percent off the face value of the certificate. These gift certificates will raise your average sales from regular customers and provides them with an easy gift option. Your regular customers will appreciate being able to give a gift certificate that is worth more than they paid for it, and you receive new customers. When gift certificate recipients call you, be sure to book an appointment to show your goods quickly to help turn the recipient into a long-term client.


  • Donate products for non-profit organizations to use in raffles and other fundraising activities. Consider items that will bring in a higher value than your actual cost, and make sure they are a good representation of your total product line. Put your business card on each product. You will raise your community visibility, and recipients might call you to buy more goods.


  • Ask for referrals from your existing customers and patrons. If you sponsor a sales party, hand out business cards and ask attendees to host their own party. Encourage referrals by offering free products or large discounts on future orders for each referral.

Repeat Parties

  • Contact customers who had successful parties every nine months to rebook a new party. When you call to book, be sure to discuss new hostess gifts, new products and any specials. Repeat parties can be a great source of increased sales because more individuals will be familiar with the quality of your products.

Bridal Bookings

  • Offer specialized bookings for brides. Get a booth at your local bridal show, and place advertisements in the engagement section of your local paper. Book a time to show brides-to-be products on an individual basis, or with a small group of friends. Offer free bridesmaid presents in exchange for a larger purchase. Create a bridal registry, and provide customized cards to be placed in bridal shower invitations. Offer to set up a small table at the bridal shower for enthusiastic brides. You will have the opportunity to show your products to new clients who might purchase items for themselves and purchase items as wedding presents.

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