Marketing Techniques for Computer Courses


With the proliferation of personal computers, computerlike mobile devices and nearly ubiquitous Internet access, computer training may be in higher demand than ever before. Still some computer training providers find themselves wondering about the proper and most effective way to market their services. With some simple knowledge and a nominal investment, however, computer training providers can reap impressive marketing returns.

Seminars and Webinars

To sell computer training, a training provider must first establish himself as an expert in the computer field. One of the quickest and easiest ways to gain this credibility is to offer a free information session where members of the public (and potential customers) can get a taste of the quality training they will receive. Some very successful training providers offer monthly or even weekly seminars that are open to the public, and some offer a series of training for free or at a significantly reduced cost. Independent and work-from-home computer instructors without access to a lecture hall or conference room may prefer to harness the power of the Web to deliver online seminars, or Webinars, for free on venues like Ustream and YouTube.

Becoming an Author

Another way to quickly gain credibility and widespread notoriety is to pen a computer advice column in a local publication. While large daily newspapers are likely to already have an entire team of writers dedicated to technology, smaller weekly publications, independent periodicals and community newsletters may welcome the addition of free technology-oriented content (computer training providers should not expect compensation for promotional articles, but may view the time spent as an advertising expense).

To gain a broader audience, some larger training providers operate blogs or even entire websites on the Internet, though these venues often require special marketing of their own.

Traditional Advertising

While seminars and advice columns are excellent ways to quickly gain credibility with minimal investment, the power of traditional advertising mediums should not be overlooked. Few marketing tactics are able to disseminate an advertising message to a broader audience than media advertising, and a combination of radio, television and print advertisements is sure to gain attention for the computer training program. Expenses related to traditional advertising can mount up very quickly, though, so budget-minded training providers may prefer to take out only minimal traditional advertising and augment it with a combination of the other, less expensive methods.

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