Marketing Ideas for Bakery Products


Successful bakeries build their business though a balance of regular customers and big-dollar, higher-profit special occasion orders. Whether the bakery focuses on cakes, cookies or ethnic specialties, a strong marketing plan can increase sales and profits. The best marketing ideas for bakery products entice potential customers to try your goods, turning them into regular customers and boosters of your high-quality offerings.

The Nose Knows

  • If you're building your storefront from scratch, arrange to vent the warm smells from your kitchen into the customer area -- or better yet, the sidewalk outside -- where the sweet scents of cinnamon, vanilla and chocolate can tempt chance visitors to indulgence. If your product is good, you can convert an impulse buyer into a long-term client.

Bite-Sized Marketing

  • Offer customers an inexpensive sampler filled with bite-sized versions of your signature goods. Better yet, offer samples anywhere you can: at the cash register, on the sidewalk outside your bakery, or even at local fairs and farmer's markets. Never miss an opportunity to introduce your goods to a potential customer's taste buds.

Be Visible Online

  • A visible online presence is arguably the most important form of marketing you'll do. If you can't afford a website in the beginning, take advantage of the free tools Google and Bing offer for small businesses. You'll invest just a few minutes in setup for each search engine, and then anyone in your area who searches for "bakeries" will see your name, location, and even photos of your signature products.

Facebook and Contests

  • Setting up a Facebook page for your bakery is another no-cost marketing option that lets you cast a wide net. Offer your customers incentives to "Like" your page, or hold regular contests so they'll be inspired to share it. Challenge your customers to suggest a new product, for example, and reward the winner and runners-up with daily or weekly treats. Not only does that yield great exposure, it converts occasional visitors into regulars.

Tweet Your Treats

  • Quick one-line updates on Twitter provide another method to connect with your customers, with an immediacy that other marketing opportunities can't match. Tweet your daily specials each morning, or use the service to let customers know when their favorite bread comes hot and fresh from the oven. For even more impact, post mouthwatering photos of your baked goods on Instagram and then tweet the pictures.

Print Exposure

  • Approach the food and business editors of your local newspaper to write a feature article about your bakery, especially if there's anything striking or unique about your business or products. Alternatively, if you have a way with words, look into writing a recurring column or feature for the paper. Offering recipe tips, or explaining classic baking techniques in a way that lay people can understand, is a fine way to build your profile and credibility in the area.

Frequent Buyers

  • Encourage frequent purchases with a card that rewards customers with free bakery products after a designated number of purchases. Turn the card into a marketing tool by emailing participants extra promotions and specials to encourage large orders or to help launch a new product. Consider offering a calendar that has monthly features or specials for your best customers.

Related Searches


  • Photo Credit egadolfo/iStock/Getty Images
Promoted By Zergnet



You May Also Like

  • Bakery Industry Analysis

    Porter’s Five Forces analysis is useful when trying to understand the competitive environment facing a given industry. It involves looking at internal...

  • How to Write a Marketing Plan for a New Product

    A marketing plan for a new product outlines how the product will enter the marketplace and the strategies for getting people to...

  • How Can I Open Up an Online Bakery?

    If you are a baker who is dying to sell your most delicious baked goods, an online bakery business can give you...

  • Marketing Product Ideas

    A successful marketing strategy means bringing fresh, new and innovative marketing ideas into your advertising campaign to maintain a marketing edge over...

  • Home Bakery Ideas

    If you love to bake and get a sense of fulfillment when others marvel over the treats you make, a home bakery...

  • Bakery Business Ideas

    When developing ideas for your bakery business, you want a concept that's both unique and still viable for potential customers in your...

  • Ideas for Marketing & Selling Cakes

    Baking beautiful cakes is only one ingredient in the success of a bakery business. The other element is how to market cakes...

  • Home Bakery Business Example Plan

    When combined with superb baking skills and a sound business plan, a home bakery business can be quite fruitful. A bakery business...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!