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There are 10 videos in this series:
Media buying services operate by advising, discussing and buying advertising space on behalf of their clients, and they look at the strategic elements of the marketing campaign. Understand a media buyer's job description with help from a management teacher in this free video on advertising.
The media affects buying behavior by targeting the desires of the market and communicating the product on a broadcast level. Discover the impact the media has on the general population with help from a management teacher in this free video on advertising.
Increasing a business by buying corporate gifts for customers is a great way to market or promote the company, and the funds would come out of the advertising budgets since the gifts are a way to get the company name out. Consider giving away t-shirts, pens or calendars to increase sales with help from a management teacher in this free video on advertising.
Photography has been used in advertising, both color and black and white, as a method to communicate with and relate to the public. See how photography impacts the advertising industry with help from a management teacher in this free video on advertising.
Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising.
Visual merchandising should make the product easily accessible, interesting and special to attract the most customers. Use visual merchandising to gain more sales with help from a management teacher in this free video on advertising.
Hiring a professional graphic designer can save time and help make more money in the long run, as graphic designers are specially trained to create aesthetically appealing print and text. Consider hiring a professional graphic designer for a marketing project with help from a management teacher in this free video on advertising.
A company brochure should be written concisely, it should be easy to read, and it should be designed in a way that attracts new customers. Create an informative and well-designed brochure to market the company with help from a management teacher in this free video on advertising.
Companies use logos as a basic form of identity and branding, so that the company can be identified instantly when the logo is printed on letters, napkins, pens and merchandise. Understand the importance of logos with help from a management teacher in this free video on advertising.
Internet and television advertising are both huge formats for companies to market their business to a wide audience, but both cost and frequency of the ad must be considered when deciding on a medium. Advertise a product on TV and online with help from a management teacher in this free video on advertising.
Mark Clifton Mark Clifton has a master's degree in marketing management from Oxford Brookes University and has successfully completed the CELTA teacher training program of Cambridge University. He is currently teaching marketing, public relations and sales management at the International Business School in Budapest. Clifton is also working with various international companies in helping them develop all aspects of their sales performance, business communication strategies and cross-cultural issues. Prior to his teaching career, he had been actively involved in business and has working experience in FMCG, publishing, media, new media, marketing services, catering and hospitality.dkdk
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