Criteria For Selling Used Cars

Series Summary

In most cities, people need a reliable car to get around. For many, used cars are a great way to go. Pre-owned vehicles, also known as secondhand cars, are a less expensive route to owning a mode of transportation. As a seller, used cars are a great way to earn quick cash or upgrade to a newer model. Used cars are sold and bought at car dealerships, individually by the owner or via the Internet. Used auto sales make up half of the auto retail market in the U.S., raking in nearly $370 billion each year. In this free video series on automotive advice, a used car salesman discusses tips for selling used cars. Learn about getting the most money for a vehicle by demonstrating an impressive presentation. Find out how cleaning up the car increases its value, and get tips on setting a reasonable asking price. Get rid of a used car, and make some fast cash at the same time with these automotive tips.

Video Transcript

"The topic we're going to talk about today is criteria for selling a used car. Now first off, you obviously have to have a used car. And you have to have a prospective customer for that car. Remember, you're not just selling a car, you're selling yourself. So first impression is very important. You need to build rapport, and you need to know what your customer wants and needs. You need to do a tailored walk around on this vehicle. And what that is this: you do a walk around; you know what your customer wants and, like I said, his needs. So if he's a performance-based customer, you're going to want to go over engine size, and even RPM, torque, maybe fuel economy, safety- if your customer is worried about safety. Maybe they're kids. Obviously you're going to want work on airbags, maybe side impact beams. A lot of different things you can work on. But the criteria, most importantly, is you need to know your inventory. You need to know what you work with. You need to know exactly what's going on with that car. You're going to want to know the make, model, and even Kelley blue book on it. There's a lot of different things that you're going to need to do, but building value is very important. It's the most important. So you need to build value in that car to justify a price."