How to Sell Jewelry

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Sell jewelry by wearing handmade jewelry pieces all the time in an effort to advertise, and using Internet sites and auctions. Market jewelry through word-of-mouth and on Web sites with tips from a jeweler in this free video on buying jewelry.

Part of the Video Series: Buying & Selling Jewelry
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Video Transcript

Hi, I'm Judy Carrier with Jewels by Park Lane, and I'm here to talk to you about selling jewelry. How do you go about it? Well, simple. First of all you wear it. You have to have it on. People have to notice that they have to want it. How are they going to want it if they never see it? You have to show your product. The easiest way is wearing it every place you go because everybody you meet is a potential customer. If you're standing in line at the checkout, someone's going to say, oh I love those earrings. Or, do you think they might notice my bracelet? You know. And if they don't, make sure that they do. The whole idea is to get the product out there. Now, selling it is another matter. People are going to say well how much? Well you know, you got to look at it this way. You can just blurt out a price and they're going to say, really, oh that's way too much. Or you're going to say well, you know, I don't really know what it costs because you can probably get it full price, you could get it for half price, you could get it for a fraction of that or you could get it free. Oh that always gets their attention, how do you get it free? Well, why don't you have a party for them and invite some of your friends over, I can make sure you get your jewelry free when they want to purchase some of my beautiful gems. That's one way of selling them. Another way would be to take it to trade shows, take it to auctions, go on eBay or one of the other internet sites. In fact, you can do it just about anywhere. Donate pieces to local charities because this gets your name and your product known and that's the whole idea. You can't sell something if people don't know you have it. So the biggest part of selling is marketing and I don't care who you talk to or what you talk about, you're selling. Even if it's, oh gee, what's the best place to get - to buy a tire? Where should I go, I need to go to a doctor, someone's going to sell me on their doctor. Well, I'm trying to sell jewelry, aren't you? So that's what you do. You talk about it, you show it, you get it out there, it's as simple as that. I'm Judy Carrier with Jewels by Park Lane, and that's how you sell jewelry.

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