How to Write an Advertising Brochure

Video Transcript

"My name is Mark, and we're going to look at how to write an advertising brochure. The purpose of an advertising brochure is to help you sell a product or service. That's the point. You're advertising something that you are selling. So, think again about what it is your selling. Are you selling your company, are you selling yourself, or are you selling your product or your service. So, you need to start with the image, the brand. What it is, your selling. So, the look, the feel, the colors, the quality of the paper. The brochure itself, and the product or the services. Focus on them. What is it? What are the features, the advantages, and the benefits of these services or these products. What's interesting about them? In a brochure, you have an opportunity to take photographs of that particular product. So you maybe take shots. Different angles, different positions. Check all the features and benefits to the buyer. If they buy through this medium, or how they can buy, or where they need to go where your showroom is, or your shop is, or where the distribution points are. What, and how, and why. You need to answer these questions in a brochure. But without it being too wordy, too detailed. Obviously if you're selling a car or a technical piece of equipment, like a fax machine or a photocopier. You do need to give specifications, sizes, detentions. You do need to give that information, but not in a too wordy format. It should be easy to pick up, look at, review and make a decision. At the end of the day, you want someone to go, yes, I like that, how do I buy it? If these questions are raised through your brochure, you've been successful. Obviously, you must to make sure your contact points are there. Make sure, it's very clear that people know exactly how to make communication with you. And even if they can order through the brochure, it'll be better for you."