How to Write a Brochure

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When writing a brochure, use at as a portable marketing tool, keeping it brief, focusing on a theme and including the company colors and logo. Design a brochure to give to potential customers with help from a management teacher in this free video on business.

Part of the Video Series: Business Writing Tips
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Video Transcript

Hi, my name is Mark and we are going to look at how to write a brochure. A brochure is a very simplistic and informative guide of basically what your business is about. A brochure is used as a portable marketing tool. The purpose of a brochure again is to spread the word of what you do and really in the easiest most user friendly way possible. So in other words not to wordy. You want to clearly want to emphasize what it is you do. What's the main theme of your business. What's the main message. Now to set this up, you can do this again on line for yourself in which case you can use a program like Microsoft Publisher that will give you the template of how to do this. Or you can go to greater photographic artist who can help you structure this. The key to this is to focus on the theme, to keep it simple, entertaining, interesting and informative. If you are going to design the brochure yourself and your going to follow for example Microsoft Publishers structure then this is a very much an easy simplistic guide and you follow it yourself. Please remember the colors of your company. Remember the logo. Remember the business that you are in. Remember the structure of what you are trying to communicate. The theme or the steps, very important. The type face, the graphics, everything should replicate what it is you do. Remember keep it small and simple because people don't have that much time and interest to focus to long. You just want to get the key points and where people can come to you. How they can communicate with you. What they have to do.

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