How to Create a Business Brochure

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When creating a business brochure, include all pertinent information, avoid being too wordy, and make the brochure an attractive resource that customer's can easily read. Develop a brochure that sells the product with helpful advice from a management professor in this free video on business.

Part of the Video Series: Business Design Tips
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Video Transcript

Hi. My name is Mark and we're going to look at how to create a company brochure. Company brochures are used to identify what your business is about, to promote you and to show people what it is you actually do, what your business is, what business you're in. The brochure is basically a book on what the company does, tells a story. So, again, you need to think about the information you want to convey. Don't make it too wordy because people don't necessarily have enough time or patience to read a lot of words. But, you want to make sure that people know that your company has a history, that you're good at what you do, that it's stable, the company's financially stable, that you're in a good location or that you're easily contactable and that, basically, you're good at what you do. That's really what the company brochure is used for. And, again, you have options whether you want to create it yourself and, they're, again, programs online for example, Microsoft Publisher that will show you how to do this and which stock images or library pictures that are available to you. And the ones that you, obviously, have to use, the ones that would best associate themselves with your business. The business brochure, again, is a marketing tool. So, if you're going to make brochures that are physically published, then you want to make sure you have enough of them to make it worthwhile. You can, of course, publish an online brochure, which is easily transferable via email and you can send these, as many as you want obviously, to as many people as you want. But, if you're going to do something tangible, physical, then you need to think about the look and the feel of the brochure and does it best replicate the business you're in. For example, if you're in the consultancy business and you're in the high-end consultancy business, I don't know, for example, like you're a solicitor, then it's very important that you use a nice, quality letterhead, a nice quality paper stock and that it feels that you're offering a service of quality. So you need to think again, every which way, about the elements of the delivery of that brochure. The brochure will replicate the business and your business.

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