Start an Online Advertising Specialties Business

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To start an online advertising specialties business, decide how to market the business, learn about potential clients, and research how competitors are making money. Be creative with an Internet business, but don't try to reinvent the wheel, with tips from a business professor in this free video on online businesses.

Part of the Video Series: How to Create an Online Business
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Video Transcript

Hi, my name is John Niemira and I want to talk to you today about starting an online advertising specialties business. Online advertising specialties business has to do with your market, your advertising and your marketing plan for the specialties companies. It's, it's the way that you're going to go about advertising and, and doing your marketing. You want to first learn who are your clients out there. Who you're selling to? What are the current companies out there doing and who are they selling to? Who are they using for, for marketing? Who are they selling their product to and why and where are they selling it? In specialties field, you're going to want to find that marketing is, the big key is the marketing to, to their correct customers. That you're reaching your potential customers and you're reaching all of your potential customers and you're doing it in a very unique way. Online, there are several different ways to reach them. Of course, you can use banners and major search engines. But, do some research online to see the major search engines, what the costs are. Where they go, who they hit, what customers they hit? Who are your potential customers that you're not even currently thinking of now that other people are using. So don't reinvent the wheel, go ahead and use what other people are doing. Be creative. Do lots of research. For anymore information on this topic or any other business topic, you can contact me directly at my email jniemira@gmail.com.

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