How to Open a Dating Business Online

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To open an online dating business, develop a marketing and advertising plan, researching the online dating sites already in existence, and find a way to make the Web site unique. Earn extra income by starting a dating business on the Internet with help from a business professor in this free video on small business.

Part of the Video Series: How to Open a Small Business
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Video Transcript

Hi. My name is John Niemira and I wanted to talk to you about opening a dating business online. Opening up an online business is a very different animal than opening up a storefront. An online business takes a different marketing plan and different advertising. No matter what kind of business you open online, you want to make sure that you've done your research on the company. What are the existing dating companies doing out there and what makes them unique? What do you have to offer that makes you different than some of the other services that are out there? What you want to think about in your business plan and your marketing plan is who are you going to market to and how are you going to market it? Are you going to do what the other companies are doing and go the same direction and just try to open that market up? Or do you have a unique view or a unique aspect that you are going to offer to this dating service? It seems to be a very popular business nowadays, especially online. It can give you extra income or it can be a full-time job for you. See what is out there. Understand the market. Understand what people are looking for. It's more than just dating. If you need any more information on this subject or any other subject in the business field, my email address is


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